Digital Marketing Course with AI

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About Course

Digital Marketing with AI is a practical course designed to help beginners understand modern digital marketing and use AI tools to create marketing content faster and more effectively.

You will learn how AI can be used for content creation, social media marketing, ad creation, UGC videos, copywriting, research and marketing campaigns. The course also includes practical work with AI tools so you can apply what you learn to real marketing projects.

What Will You Learn?

  • Use AI tools for digital marketing
  • Create social media content
  • Write marketing captions and ad copy
  • Create AI UGC videos
  • Create advertisements for brands
  • Plan social media campaigns
  • Understand basic SEO
  • Understand digital advertising
  • Analyse basic marketing performance
  • Build a complete AI-assisted marketing campaign

Course Content

Module 1 — Introduction to Digital Marketing
What is Digital Marketing? Digital marketing channels Target audience and buyer persona Customer journey Organic vs paid marketing

Module 2 — AI in Digital Marketing
Introduction to AI for marketers How AI can help marketers AI-powered content creation AI research and idea generation Useful AI tools for marketing

Module 3 — AI Content Creation
Content ideas using AI Writing captions and posts Creating marketing copy Creating content calendars AI-assisted content planning

Module 4 — Social Media Marketing with AI
Instagram and Facebook marketing Reels and short-form content Social media content strategy AI-assisted social media planning Engagement and audience growth basics

Module 5 — AI UGC Ads
What are UGC Ads? Creating UGC concepts Writing UGC scripts Creating AI UGC videos Using AI tools for realistic UGC content Creating UGC Ads for brands

Module 6 — AI Video & Creative Ads
AI video generation Product-focused videos Ad creatives Hooks and CTAs Editing and improving AI-generated videos

Module 7 — AI-Powered Advertising
Introduction to online advertising Facebook & Instagram Ads Ad objectives Audience targeting Creating ad copy and creatives with AI Basic campaign structure

Module 8 — SEO & AI Content
SEO basics Keyword research AI-assisted content ideas Titles and descriptions Basic on-page SEO

Module 9 — Analytics & Optimization
Understanding marketing metrics Reach, impressions, clicks and conversions Reading campaign performance AI-assisted insights Improving marketing campaigns

Module 10 — Practical Marketing Project
Choose a brand/product Create a marketing strategy Create AI-generated content Create a UGC advertisement Prepare social media content Present the final campaign

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